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Showing posts with label SMO. Show all posts
Showing posts with label SMO. Show all posts

Pinterest Rolling Out Promoted Pins For Marketers

Pinterest Rolling Out Promoted Pins For Marketers

Pinterest Rolling Out Promoted Pins For Marketers 

 

Pinterest for Business
Pinterest is so much more than just sharing images. Think about it; people on Pinterest are more interested in what they want (probably in the future), as opposed to what they're doing (as on Facebook, Twitter etc.). And with Pinterest Guided Search, users can look through billions of pins to find things they've probably never seen before! This makes Pinterest the perfect tool for marketers. Pinterest has announced that it will now start rolling out promoted pins, so that marketers can fully benefit from the network.

Imagine looking for possible birthday gift ideas, or new home decorations, or even cooking up a new dish. Now imagine you're running an online gift shop, decorations store or a cooking channel. Pinterest is a great way for people to discover new things, and with the right effort, you can connect millions of new customers with your business.

Pinterest introduced the Promoted Pins feature a while back, but it was still in its beta. Starting with the new year, Pinterest has announced that it will be making the feature publicly available for all, so that more and more people can benefit from the power of advertising and connect with new audiences.

Starting January 1, “reservation-based” Promoted Pins will be available to all US users. The model is CPM-based, meaning that advertisers are charged based on the number of impressions of their promoted pins (i.e. how many people have seen a pin).

Why Promoted Pins?

  • Promoted Pins perform as good or better than organic Pins.
  • Brand advertisers achieved about a 30% bump in earned media from people who saw a Promoted Pin and saved it to one of their own boards.
  • Promoted Pins are repinned an average of 11 times or higher.
  • Promoted Pins continue to draw engagement from users even after a campaign has ended.
  • Businesses outside of Pinterest’s core categories were successful with Promoted Pins.
In an effort to make itself even more of a useful marketing tool for businesses, Pinterest is introducing what it calls the “Pinstitute” — a new program for businesses to learn how to connect with users and see an even greater return on investment.

Through two tracks focused on creative and measurement, you can learn what kind of Pins perform well, what users care about and what kinds of products Pinterest will be rolling out in the future.

A select group of brands and agencies will be invited to attend quarterly Pinstitute workshops. If you’re not among that select group, Pinterest will also be rolling out a series of webinars and other online learning tools for small businesses.
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6 Easy Ways to Bring Traffic to Your Blog from Twitter

6 Easy Ways to Bring Traffic to Your Blog from Twitter

6 Easy Ways to Bring Traffic to Your Blog from Twitter

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Twitter is undoubtedly the #1 social media site to engage with others. When it’s done right, twitter can bring quality traffic to your blogs. How to drive twitter traffic to your own sites using simple tips then?
Here are the top 6 ways to bring twitter traffic to your sites. Do implement them right after reading the blog posts and share your ideas in the comments section.

Image source: www.telegraph.co.uk

1. Use twitter sharing buttons:

No matter how great your content is: it has to be shared on social media sites like Facebook and twitter to get more online visibility. Especially twitter plays a vital role in bringing social media traffic to your sites. All you need is to place the twitter sharing buttons inside blog posts.
You can place them;
  • Right under the headlines,
  • End of the blog posts,
  • At left side of the blog post etc
You’ll get more shares on twitter when you place the twitter button at the left side of the blog posts. Why? Because the sharing buttons will be scrolled downed along with the blog posts – thus your readers can’t ignore them. If your content is too good, they’ll certainly share it on their networks, thus bringing more readers to your site.
So how can you do this?
Use either digg digg or share bar WP plugin to make this happen. They’re simple and elegant and most of the bloggers use these plugins on their blogs.

2. Integrate twitter box at the end of the post:

How you tried this before? Here’s a small screenshot of twitter box at the end of the post.
Your readers will get motivated when you use these kind of twitter boxes at the end of your blog posts? Why? Because you’ve made it easy for them to share your contents on twitter. They’ll tweet and share content with their friends and followers if you add value to your content.
Here’s the best plugin to embed twitter box at the end of the blog posts.

3. Tweet the best links in your niche:

Most people don’t get much CTR’s (Click Through Rates) on their twitter links – though they’ve good no. of twitter followers. Do you know why? They always SELF PROMOTE their contents. So why would anyone give importance on clicking though your twitter links if you’re using your twitter profile just to spam with your own links?
You must be sharing and tweeting other people links too, this way you can gain more credibility and high CTR on your twitter profile.
Always tweet the BEST stuff on your niche. And keep your followers updates with the latest stuff on regular basis.

4. Follow the professionals in your niche – retweet them often:

Undoubtedly there will be so many professionals, legends and gurus in your niche. Follow them. Tweet their links with your readers. And be in regular touch with them. Ask them the questions which are relevant to your niche – take their advice. This way you’re not only building healthy relationships with the professional bloggers in your niche, but also sharing the best stuff with your followers.
This makes your twitter profile more branded and can bring your more twitter traffic to your blog posts.

5. Always write attention grabbing headlines to get more clicks:

There are thousands of links will be tweeted on twitter (if not more than that!). Then how can anyone get a chance to click on your twitter links if they consist generic headlines (which not at all attention grabbing)??
So.. always make sure you’ve great headlines for your blog posts.
According to Brian Clark, 80% of the readers will decide whether or not to click on your blog posts (links) just by looking at your headlines.
Headlines are SO vital. They can bring you traffic or can show EXIT to your readers!
So.. spend quality time on writing killer headlines which send get more CLICKS on your links.
How can you create great headlines then?
Here are few simple tactics to use to create captivating headlines all the time.
Use numbers: “7 Ways to Drive More Traffic from Twitter” can send get more clicks than using a headline like “Ways to Get Twitter Traffic”
Start with How to: How to headlines also have the tendency to get more clicks. For example, when you’ve a title with “How to Create Great Headlines All the Time?” – you’ll surely get more clicks on it. Because it’s compelling and attention grabbing.

6. Tweet your old blog posts using this plugin:

Do you know how to bring twitter traffic to your old blog posts?
It’s so simple. You need to tweet your old blog posts regularly. But what if you’ve so many no. of blog posts in your archive?
It’s not possible to find and tweet them, right?
Here’s a great plugin to bring twitter traffic to your blog which help you tweet the old blog posts.
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